Image

New product awareness amongst Dental Professionals.

The launch of the new Listerine Advanced Defence Gum treatment provided Johnson & Johnson an opportunity to develop a more clinical profile for the brand amongst dental clinicians. A highly targeted direct mail campaign despatched 20,000 samples & created an attitudinal profile for insight.

Opportunity to develop a clinical profile.

The launch of the new Listerine Advanced Defence Gum treatment into the range of this flagship oral health brand presented Johnson & Johnson with an opportunity to reinforce their desire for a more clinical profile for the brand amongst Dental Clinicians.

Meeting the challenge with limited field sales.

With field sales activity limited to key dental practices, the challenge was how to build awareness of the new product within the dental profession ahead of the consumer TV launch.

Image

Direct Mail campaign and follow-up.

We developed and executed a cohesive campaign, encompassing packaging design, print, direct mail and response. A cross channel follow up phase across telemarketing, email and postal created multiple touch points, delivering detailed attitudinal profiles and further insight for the J&J team.

Image

Built a Dental Clinician database.

We fulfilled and despatched over 20,000 Listerine sample bottles to dental practices and, with a focus on data management throughout, built a clinician database to drive targeted and relevant future brand communications for the client.

Image

bitmap1Dispatching over 20,000 Listerine sample bottles to dental practices.

Related work.

Our latest insights.

How can we help your business?

How can we help your business?

Get in touch:

Memberships and Accreditations

DMA
PAGB
ISO
ISO 2
The Drum
SMP