Channel hop to Direct Mail.

Often ignored, frequently dismissed are you missing a trick by not including direct mail in your marketing mix strategy? Simply moving your whole marketing spend to direct mail would be madness, but by ignoring the marketing channel completely you are missing out on the unique marketing opportunities direct mail creates.

Here's 5 compelling reasons to add Direct Mail to your channel mix:

1. It’s a less crowded way to effectively reach your customers.

Let’s be straight, less people are using advertising mail these days.  You are probably thinking, surely that’s a reason not to use direct mail in your marketing plan? Well absolutely the reverse is true. Every home and business in the country receives mail, if your competitors are using it less you’ve got more unchallenged access to your target audience.

2. Fits alongside your digital marketing strategy.

Old School, New School - these guys get along great together! It simply adds to the effectiveness of your cross channel marketing, in fact 87%* of people that receive mail state that they were influenced to purchase online.

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87% of people say they are influenced to purchase online.*

3. Track and traceable.

Who says you can’t track mail? It could not be easier - a mobile phone scan of a QR code on your mailer and boom… You’ve just tracked the recipient right to your webpage! This also gives you a further opportunity to reach out via your landing page.

4. Embrace the doormat drama.

Let’s face it we all do it. The touchy, feely interaction with mail cannot be achieved with other channels. Is it an online order you’ve been waiting for or just another rotten bill? Either way we all want to know what has landed on our doormat! It’s sure to last in the home far beyond the reach of an email, TV or press ad.

5. A raft of postage incentives to drive your costs down.

Nearly convinced, but nervous about the cost? Here’s the ace card! Incentives. Royal Mail in ‘Churchill’ style are declaring ‘Britain’s doormats need more mail’.

There’s a raft of postage incentives to drive your costs down. 
You want to try mail for the first time? ...there’s an incentive for that. Maybe something quirky? ...there’s an incentive for that. Or just let your clients know you’re back open again?  Yes, you guessed it, there’s even a Covid-19 Open for Business incentive.

Hopefully that’s whetted your appetite to include more DM in your mix. Precision Marketing Group are the experts to guide you through the direct mail marketing journey.  From data profiling and supply, to print and mail production we’ve got it all in-house. Driven by sustainability we are a carbon neutral business operation; solar powered, use vegetable based inks and recycle our production waste. That’s why we are trusted by over 250 UK businesses every year to deliver their successful DM campaigns.

Take a look at some of our client campaigns:

Sources:

*Royal Mail MarketReach research 2015.

P.S. Let us help you manage your costs, we can guide you to the best money saving postage incentive, get in touch with me via any of my contact details below.

Nick Pryke
Nick PrykeChief Operating Officer
Nick is responsible for keeping our print and mail operation ‘squeaky green’. Ensuring that our client campaigns are delivered in full and on time every time. With a passion for sustainability he will try to recycle anything that’s not bolted down!

Get in touch with Nick:

Nick Pryke
Nick PrykeChief Operating Officer
Nick is responsible for keeping our print and mail operation ‘squeaky green’. Ensuring that our client campaigns are delivered in full and on time every time. With a passion for sustainability he will try to recycle anything that’s not bolted down!

Get in touch with Nick:

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