Impact of Transport links on Property prices.
by Gary Howard

Infrastructure projects that reduce commuting times to our place of work will result in an increase in the value of properties nearby, in a similar way that location close to the best schools and facilities also have an impact on the value of your home. With a number of big infrastructure improvements on the horizon there is an opportunity for marketers to be thinking more geo-demographically.

HS2 impact on property values.

HS2 the second phase of the UK’s high-speed rail network, promises to transform rail connectivity between the north and south, creating what is called the ‘Northern Powerhouse’. As infrastructure projects go this is massive investment of over £56 million, to improve rail, road and regeneration.

HS2 has the potential to alter not only the investment within the North but also redefine the commuter belt around London. Reduction of commuter times from Birmingham, Manchester and Leeds, making a commute to London possible especially from Birmingham will increase the demand for property along the route.

Crossrail line opening spring 2021.

It was announced that The Elizabeth Line will open in the spring of 2021. I know you may think that this is yet another London centric project but think again because the impact will be much greater and have a remarkable impact on house prices far and wide!

Property in this area has already been affected but it also points to the fact that major infrastructure projects have the ability to create a boom in the property sector. This is where the GEO in Geo-demographically profiled data has real impact.

Why all marketers need to “Be More GEO.

Improvements to how we get to our place of work will always result in an increase in the value of properties nearby. This is the same for the best schools and the nice part of town.   

I have selected some statistics that bare this out but also why applying street level marketing will drive more listings for estate agents and interest for house builders.

bitmap131% increase in house prices near stations since crossrail was announced.

bitmap110% reduction in commuting times can cause house prices to increase by 6%.

bitmap13.3% Annual additional increase in residential property prices around affected stations up to 2018.

bitmap1£133k Expected total uplift in an average residential property near a Crossrail station.

Build it and they shall come!

Be it Crossrail, HS2, or the building of the Cambridge South railway station near the fabulously titled area of Trumpington, the value of properties nearby will increase dramatically. Estate Agents and Housebuilders alike should factor this into their marketing strategy. Obviously, to increase the interest in properties they already have in the area but also to target using Geo-Demographical profiled data, those who may want to move closer to improve their commute and the future value of their property.

Use Drive Time as key factor.

Drive Time has always been a factor for retail destinations where convenience is a key selling point. By highlighting how close you are to the outlet that is being advertised, you make your offer more attractive. But how about if we were to encourage sellers to list with you by stating that:

bitmap1Your Property on Coltsfoot Close is just a 15-minute drive to the new Elizabeth Line Station that will open in the Spring of 2021. Your house will be worth a staggering 30% more! Time to list with a professional, local agent who will always deliver the best value!

Estate Agent – Targeting local house owners.

bitmap1The new Bovis Homes development in Trumpington, Cambridge will be just a 5 minute drive time to the new Cambridge South station and just 45 minutes from Kings Cross. Perhaps for those living in Dagenham, it’s time to think about something truly life changing!

Housebuilders - Targeting Commutable towns close to London.

With postal prices using our Street Level Marketing product being as low as being as low as 14p for customer acquisition campaigns, now is the time to Be More GEO!

Gary Howard
Gary HowardChief Digital Officer
Gary has lived through the digital transformation and has survived to tell the tale. He is champion of local marketing and has worked with some of the worlds most recognised brands in delivering a national message to a local audience. Gary is often mistaken for Ed Balls, who is (in Gary’s opinion) a remarkably good looking chap with a razor sharp mind and a personality to match!

Get in touch with Gary:

Gary Howard
Gary HowardChief Digital Officer
Gary has lived through the digital transformation and has survived to tell the tale. He is champion of local marketing and has worked with some of the worlds most recognised brands in delivering a national message to a local audience. Gary is often mistaken for Ed Balls, who is (in Gary’s opinion) a remarkably good looking chap with a razor sharp mind and a personality to match!

Get in touch with Gary:

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