Johnson & Johnson has a long and proud history of supporting pharmacy and wanted
to re-launch their current The Pharmacy Training Club in both hard copy and online
Working alongside Johnson & Johnson’s Brand Managers and their Medical writers,
Precision targeted key pharmacies who already had an interest in pharmacy training along
with those that wanted to sign up for the programme. Direct mail campaigns and email
campaigns were used to target those that we knew loved training and those that would
need more encouragement.