Sponsorship of OTC Awards.
by Ellie Hughes

Congratulations to all the winners at this years’ OTC Marketing Awards 2019.

I was delighted to present the award for OTC Brand of the Year, to the Pfizer team for Viagra Connect, especially as we helped support them during the launch with a series of interactive pharmacy training workshops.

What the OTC Marketing Awards judges said about Viagra Connect:

bitmap1Viagra Connect is a product which took the market by storm, and this for me was helped by the way it was launched into community pharmacy.

The training, marketing material and general buzz made it something many have kept talking about. It’s great to see this product launched after years of endeavour now available and bringing people into Pharmacy.

The brand sales are growing month on month consistently and long may that continue.

It is great to see that the POM to P switch has been such a success with Pfizer Consumer Healthcare team also winning the OTC Launch of the Year for Viagra Connect.

Precision Marketing Group sponsored the Brand of the Year Award, and I’m pictured here presenting the OTC Brand of the Year Award to Aurore Bourdeau, Senior Brand Manager Viagra Connect and Gavin Callender, Launch Manager Viagra Connect, both from Pfizer Consumer Healthcare.

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Ellie Hughes
Ellie HughesDirector of Healthcare Client Services
Ellie is a strategic thinker, fantastic communicator, and has an eye for maximising consumer insights. With over 40 years of experience in the OTC healthcare she's a big name in the industry. When Ellie is not tackling your latest strategic challenge you may find her walking her dog, horse-riding or practicing her listening, coordination and team-building skills with her local bell-ringing crew!

Get in touch with Ellie:

Ellie Hughes
Ellie HughesDirector of Healthcare Client Services
Ellie is a strategic thinker, fantastic communicator, and has an eye for maximising consumer insights. With over 40 years of experience in the OTC healthcare she's a big name in the industry. When Ellie is not tackling your latest strategic challenge you may find her walking her dog, horse-riding or practicing her listening, coordination and team-building skills with her local bell-ringing crew!

Get in touch with Ellie:

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