The fundraising challenge – how can you fundraise without events or shops?

We understand the marketing challenge many charities are facing right now, how can you deliver those much needed charity donations while your shops are closed and events have been cancelled. This is why we have established a cost-effective direct mail offer so our charity customers can reach out to their loyal donors through their letterboxes.

The impact of coronavirus has been pretty devastating for most charities. With the closure of shops and the cancelling of fundraising events vital income has been catastrophically lost already, with potentially many more months before anything like normality can return. A recent report by the Institute of Fundraising suggests that this could be as much as 48% of the voluntary income that charities receive. For many charities this also comes at a time when there is a spike in requirement for the critical services that they provide. 

Many of our key customers are charities and we want to support them as best as we can.  We have therefore created a cost-effective solution to allow all charities to complete high-quality donation appeals mailings to their loyal donors. Our proposition is a single format option, so we can offer real economy of scale for all charities that take us up on this offer.

 

Our charities Covid-19 promotional offer:

  • Oversized A4 (396mm x 210mm) letter (includes return section at the bottom) colour printed both sides and personalised in black to the front.
  • With DL size response envelope.
  • Mailed in a C5 window envelope.

 

We are offering this at a postage inclusive cost of 34p* per item (minimum 10,000 other volume rates apply) or as low 29p* if we can qualify your mailing for the new Royal Mail Covid-19 postage incentive – please ask for further details.

Despite running a skeleton production team we can still take this from artwork sign-off to a despatched high-quality appeals campaign within 7-10 days.

If you'd like to find out more about how direct mail could help your charity, or the Royal Mail's Covid-19 Open for Business postage incentive application, please get in touch with one of our team on the usual number 01284 718 900.

* We have quoted VAT free, but VAT may become payable on some elements.

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